Coca Cola Crisis Case in 1999 Essay Example | Topics and Well Written Essays - 1750 words

Coca Cola Crisis Case in 1999 - Essay Example Despite the success and growth of Coca Cola, there have been different problems that have arisen over time. One of the problems that occurred was in 1999, when products sold in Europe, specifically in Belgium, led to several children getting sick as a result from drinking Coca Cola products. This paper will examine the basic background of the crisis, what went wrong with Coca Cola and how the company had to recover from the position. Specifically, there will be an analysis of the social and economic implications of the time which changed the attitudes toward the Coca Cola beverages and which led to the crisis. There will also be an evaluation of the several theories that caused the reaction from society. The paper will then recommend ways in which Coca Cola could have prevented this crisis from occurring and other actions that could have been taken to change immediate responses to avoid similar difficulties in the future. The 1999 Coca Cola crisis was preceded by a number of developments. Coca Cola began with a mixture of water and syrup or sugar that was added as a bottled product. This beverage was used specifically as a snack type of beverage aimed at children and youth. After 1892, the beverage grew from a product and into a business, which was incorporated by Asa Candler. The company quickly grew into a regional then national business in the US. By the 1920s, the beverage had expanded into various regions of the world and began to emerge as one of the most popular brands and drinks. By the 1940s, Coca Cola was offered as a beverage in conjunction with the company’s sponsorship of events such as the Olympics, which added to its continuous growth and success. The market and brand of Coca Cola, until the mid – 1980s, was incorporated into a signature drink for political and social movements. Sponsoring events and specialized advertising campaigns that were related to concepts